St Helena Bay is a popular tourist destination, particularly during the spring wildflower season, with visitors from all over the world who come for relaxation and recreation.
Ancient granite hills and boulders form a backdrop to the village and offer stunning views of the bay and across to the Piketberg mountains, while the white sandy beaches are perfect for beachcombing and even a refreshing dip in the Atlantic.
St Helena Bay is one of the most popular bays for whales to visit and calve. From August to November, the Southern Right Whales come into the bay to calve and can be viewed from the shore all around the bay.
In winter, snoek is caught and the harbour is a vibrant, bustling hive of activity, as the fish are sold straight off the boats. More than half of the fish processed annually in South Africa is processed here.