Our mission: The MyProperty manifesto

01. Stay 100% independent. It keeps us agile and ensures there is no conflict of interest.

02. Simplify all aspects of the property transaction. This includes searching for properties and real estate professionals.

03. Bring more transparency to the real estate industry. There should be more transparency and accountability from everyone involved in the property transaction.

04. Look after the best interest of both estate agents and their clients. Don’t let advertisers dictate or influence the experience of finding the right home or best agent.

05. Listen to our clients. It's the only way to grow a business.

06. Promote the best agents, not the biggest spenders. High online marketing costs is a pain for most agents, and the reality is that these costs are passed on indirectly to clients. We’d like to promote the agents who provide the best service, not the biggest spenders.

07. Don’t be greedy. Keep costs low, fair and transparent. Stay humble and work in harmony with everyone involved in the property transaction.

08. Promote the role and value of the estate agent. Through transparency, better communication and better tools. Weed out the bad apples through industry collaboration enforcing better standards and ethics.

09. Lead through innovation. Continuously invest through research & development.

10. Give back and enjoy the journey. Give back to the community and seek joy in all the little wins.