Freedom - it’s in our DNA
Unlike other portals, there is no shareholding from any real estate group, media company, or financial institution that distracts us from our goal of bringing more value to everyone involved in the real estate transaction — not just shareholders who demand growth and profits. This allows us to be more transparent in everything we do and to focus on our clients.
Since 2003, we've promoted transparency in the real estate industry with our small but agile team. Running a lean, bootstrapped company has also allowed us to better understand our clients, most of whom are running their own businesses too.
You may notice that we take quite a minimalist approach to our website and
all our other real estate products. Simplifying and focusing on what matters for everyone in the property value chain is embedded in our DNA.