Trish Hoff

The integration of artificial intelligence (AI) in real estate has revolutionised property transactions, offering tools for better property analysis and customer engagement. However, criminals are exploiting these advancements to perpetrate sophisticated scams that can be used to target property buyers and sellers in South Africa.

Buying a home in any market can feel daunting, however, it can become even more nerve-wracking when the market is tight and you need to make decisions quicker than you would have if it wasn’t. So how do you approach a tight market as a buyer? What do you need to do to secure your dream home?

In today’s competitive market, showcasing your property to sell is more than just an option - it’s the magic that turns potential buyers into eager homeowners. Want to know how to hook those buyers? Read on to discover the art of marketing your property like a pro.