Thandeka Mthembu

The rising cost of living and a shortage of affordable housing options have left many South Africans seeking alternative solutions to make homeownership more affordable. One increasingly popular trend is dual occupancy, where homeowners either rent out a portion of their property or co-own a property with a friend or family member.

First-time homeownership remains a challenging goal for many South Africans, particularly the youth. Despite a brief period in 2020/21 when interest rates were cut to record lows, participation by young buyers, defined as those under 35 years old, has continued to decline steadily since 2010. This is according to insights from the latest FNB Estate Agents Survey that looks at understanding how first-time buyers are navigating a tight monetary policy environment.

In today’s competitive market, showcasing your property to sell is more than just an option - it’s the magic that turns potential buyers into eager homeowners. Want to know how to hook those buyers? Read on to discover the art of marketing your property like a pro.