Ryan Van Reenen

Rental growth in South Africa surged in Q2 2024, reaching its highest post-pandemic levels. The PayProp Rental Index shows year-on-year growth peaked at 5.2% in June, outpacing inflation for the first time in five years. While tenants face rising debt burdens, landlords and rental agents are seeing real-terms returns improve, signaling a potential recovery for the sector. Provinces like the Western Cape are leading the way, with rental growth hitting 11.7% – the fastest since 2017.

The integration of artificial intelligence (AI) in real estate has revolutionised property transactions, offering tools for better property analysis and customer engagement. However, criminals are exploiting these advancements to perpetrate sophisticated scams that can be used to target property buyers and sellers in South Africa.

In today’s competitive market, showcasing your property to sell is more than just an option - it’s the magic that turns potential buyers into eager homeowners. Want to know how to hook those buyers? Read on to discover the art of marketing your property like a pro.