Lilian Jooste

In today’s competitive market, showcasing your property to sell is more than just an option - it’s the magic that turns potential buyers into eager homeowners. Want to know how to hook those buyers? Read on to discover the art of marketing your property like a pro.

The integration of artificial intelligence (AI) in real estate has revolutionised property transactions, offering tools for better property analysis and customer engagement. However, criminals are exploiting these advancements to perpetrate sophisticated scams that can be used to target property buyers and sellers in South Africa.

An Offer to Purchase (OTP) is a legally binding agreement between a buyer and a seller in a property transaction. Once both parties sign the OTP, it finalizes the terms of sale, including the purchase price, property description, and any special conditions. Buyers can withdraw under certain conditions, but doing so without meeting the terms may lead to penalties. It’s crucial for both buyers and sellers to review the document carefully before signing to avoid legal and financial complications.