Anesce Van Zijl

In today’s competitive market, showcasing your property to sell is more than just an option - it’s the magic that turns potential buyers into eager homeowners. Want to know how to hook those buyers? Read on to discover the art of marketing your property like a pro.

First-time homeownership remains a challenging goal for many South Africans, particularly the youth. Despite a brief period in 2020/21 when interest rates were cut to record lows, participation by young buyers, defined as those under 35 years old, has continued to decline steadily since 2010. This is according to insights from the latest FNB Estate Agents Survey that looks at understanding how first-time buyers are navigating a tight monetary policy environment.

An Offer to Purchase (OTP) is a legally binding agreement between a buyer and a seller in a property transaction. Once both parties sign the OTP, it finalizes the terms of sale, including the purchase price, property description, and any special conditions. Buyers can withdraw under certain conditions, but doing so without meeting the terms may lead to penalties. It’s crucial for both buyers and sellers to review the document carefully before signing to avoid legal and financial complications.